10 Tips for Getting Your Content on Google Discover

  • 2 min read
  • Apr 07, 2023
10 Tips for Getting Your Content on Google Discover

In today’s digital age, Google is the go-to search engine for millions of people around the world. One of the ways that Google is helping users discover new content is through Google Discover. Google Discover is a personalized content feed that recommends articles, videos, and other web content to users based on their search history, location, and other factors. Getting your content on Google Discover can help you reach a wider audience and increase your website traffic. In this article, we will discuss some tips to help you get on Google Discover.

Publish High-Quality Content:

The first step to getting on Google Discover is to publish high-quality, informative, and engaging content. Your content should be unique, relevant, and useful to your target audience. The content should be well-written, well-structured and provide value to the reader. To ensure that your content is of high-quality, make sure to conduct thorough research and use authoritative sources.

Optimize for User Intent:

Google Discover recommends content based on user intent. Therefore, it’s important to optimize your content for user intent by understanding your target audience and their search behavior. Use keyword research to identify relevant topics and create content that answers your audience’s questions. By aligning your content with user intent, you increase the chances of appearing on Google Discover.

Use Structured Data:

Structured data helps search engines understand the content on your website. Use structured data markup to provide additional information about your content, such as ratings, prices, and event dates. This will help Google better understand your content and improve its chances of appearing in Google Discover. By providing structured data, you increase the chances of your content being featured in Google Discover.

Focus on Visuals:

Google Discover is a visually-rich platform that highlights images and videos. Use high-quality images and videos in your content to make it more engaging and appealing to users. Adding visuals not only makes your content more attractive but also helps users understand the content better.

Use AMP:

Accelerated Mobile Pages (AMP) is a technology that speeds up the loading time of web pages on mobile devices. Google Discover prioritizes AMP-enabled content, so it’s important to ensure your website is AMP-friendly. By using AMP, you increase the chances of your content being featured in Google Discover.

Promote Your Content:

Promote your content on social media, email newsletters, and other platforms to increase its visibility and reach. The more people engage with your content, the higher its chances of appearing on Google Discover. By promoting your content, you increase the chances of it being seen by a larger audience, which increases the chances of it appearing on Google Discover.

Monitor Your Analytics:

Use Google Analytics to monitor your website traffic and user behavior. Analyze the performance of your content and identify areas for improvement. Use this data to optimize your content for better visibility on Google Discover. By analyzing your analytics, you can identify what is working and what is not, and make changes accordingly.

In conclusion, getting on Google Discover requires a combination of high-quality content, user intent optimization, structured data, visuals, and promotion. By following these tips, you can increase your chances of appearing on Google Discover and reaching a wider audience. Keep in mind that Google Discover is a personalized platform, so the key to success is to provide value to your audience and create content that is relevant and useful to them.