While the metaverse is still the future, what’s now?

Web3 and the metaverse have been among the most significant and most talked about technological trends for some time in the past. At first, they may be seen as hyped buzzwords but it’s now evident that they’re more than the sum of their parts. Many within the tech world believe that these two trends are an important indicator for the future.

Web3 will offer us with a open, democratic, transparent, and equitable version of internet. The metaverse is the ultimate connecter eliminating geographical barriers and bringing people from across the globe in an exciting and scalable virtual world. Together, they will create an entirely brand new infrastructure for digital technology that can benefit humanity more than Web2 which is the present version that is the web.

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It certainly seems like a very promising and appealing idea. Yet, we do not feel that there is a huge enthusiasm for the next phase in technology known as the World Wide Web. Why is this and what does it mean to the technology sector?

Why we’re not yet metaverse-ready
Metaverses and Web3 seem fantastic, but it appears that the excitement is centered around digital natives, and the general public outside of it remains unimpressed. In the end, most there is no urgency to join current platforms of Web3 or take part in events that take place in the digital world of metaverses in games.

It shouldn’t come as a shock however. According to SurveyMonkey only 13 percent of US adults have heard of Web3 and research conducted by Dept revealed just 16% the population are aware of what metaverse means.

It’s been discovered that people aren’t too enthusiastic over Web3 as well as the virtual world due to they don’t fully understand these new technologies and have no time to do research. Many aren’t excited about the idea of virtual reality, despite the fact that they may be passionate about technology generally since they don’t see any connection to their day-to-day lives. Furthermore, in the present both Web3 as well as metaverse seem like a vague concept to a lot of them. It’s not surprising that there isn’t a lot of excitement.

But, this shouldn’t be a concern for anyone involved in the development of tech products that will be used in the Internet in the near future. It’s normal that the general public isn’t looking forward to exploring Web3 or the realm of the metaverse. There are always pioneers and early adopters who set the standard and help others. For instance there were just 45 million users accessing the internet in 1996. However, that number had was up to 150 million by 1999.

What tech companies can do
So how does the small group of tech-savvy enthusiasts make a difference? It appears that the best method to attract consumers is to expose them to the concept slowly. Startups and tech companies are already working on it and the same technologies employed for Web3 and metaverse could help people experience the sensation of letting the virtual world be part of their lives.

Recently, it’s become more and less expensive for businesses to integrate the virtual world (VR) and AR (AR) into their offerings. AR is different from VR, however, they do have some things in the same. VR helps consumers look over products in the digital realm. AR lets you bring 3D models of goods to life in. The concept of phygital, which is the integration of offline and online processes, is growing in popularity as an application.

A variety of retailers and brands have recently embraced the trial-before-buy experience. Here are some examples:

IKEA is a renowned Swedish manufacturer of home furnishings is among the first companies in this area. Its Place application allows customers to look at how 3D models of IKEA products look in actual homes.
Nike, a well-known sportswear brand, has experimented often with new technology and AR is among its top choices. Through the mobile app of the company users can determine their ideal size for shoes using AR. The company also makes use of AR to create store experience.
NYX, Urban Decay and Sephora are just a few of the brands in the world of beauty which allow their online shoppers to test out their products using digital makeup overlays on actual human skin.
If used in this manner, AR becomes a medium that allows users to become accustomed to new technology. Mixing the virtual and physical world provides a pleasant introduction to the latest technology for those who normally take things with a cautious approach. Virtual objects become part of the environment of consumers.

It is evident that integrating AR into the user experience is showing its effectiveness. According to research 75% of consumers want retailers to provide an AR experience and brand recognition increases by 70% thanks to the innovative use of AR. This indicates that consumers generally are prepared for the technological advancements when they realize how they can affect their lives in a positive manner and make daily activities more exciting.

The way that today’s customer experience can lead to the metaverse
At first glance these applications may appear as AR tests that do not have any connection to the metaverse and Web3. However, AR is a means to show how exciting and enjoyable the experience of interacting with virtual objects, and that is, with our virtual reality. For certain consumers this could be an important aspect of their perception of the metaverse. It can motivate them to consider taking seriously and enthusiastically.

It’s true that it’s unlikely to work for everyone. Even after becoming accustomed with merging 3D objects with reality there are some who not want to venture into the world of the metaverse. That’s perfectly fine. There are some who see greater value in enriching their daily life with AR instead of replicating their lives in virtual world. We aren’t sure how the metaverse will come to be a hit with the masses.

However, some of the most powerful technologies were originally developed for the metaverse and could prove beneficial when applied to reality. The idea of imagining our future within virtual reality has brought us to major technological advancements that are making our lives more efficient as well as more pleasurable.

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