Twitter is one of the most popular social media platforms used by individuals, businesses, and organizations worldwide. With millions of active users, Twitter offers a wide range of features to help users interact and engage with their followers. One of these features is the Twitter Blue Tick or Verification, which confirms that an account is authentic and belongs to a public figure, celebrity, brand, or organization.
However, recently, Twitter has made significant changes to its verification process, which has left many users confused and worried about losing their Blue Tick. In this article, we will discuss everything you need to know about the Twitter Blue Tick and how to get verified.
What is Twitter Blue Tick?
The Twitter Blue Tick is a verification badge that appears next to a user’s name on their Twitter profile. This badge confirms that the account is authentic and belongs to a public figure, celebrity, brand, or organization. The Blue Tick is a sign of credibility, and it helps users identify real accounts among fake or spam accounts.
Twitter has a strict verification process to ensure that only eligible accounts receive the Blue Tick. In the past, Twitter used a legacy verification system that verified accounts based on various criteria, including account completeness, profile completeness, public interest, and influence. However, Twitter has now updated its verification process, and users must apply for verification through Twitter’s official application process.
Why did Twitter remove the Blue Tick of legacy accounts?
On 20th April, Twitter removed the Blue Ticks of all legacy accounts that had not yet subscribed to Twitter Blue, Twitter’s paid subscription service. The legacy accounts were verified under Twitter’s old verification system, which did not require users to pay for verification. However, with the launch of Twitter Blue, users now have to pay $8 per month for verification.
Twitter’s decision to remove the Blue Tick of legacy accounts is to encourage users to subscribe to Twitter Blue and support the platform financially. Twitter CEO, Elon Musk, started Twitter Blue’s paid service in December 2022 after buying Twitter. Currently, Twitter has over 4.2 million verified accounts under its legacy verified account system.
How to get verified on Twitter?
Getting verified on Twitter is not an easy task, and not everyone is eligible for verification. Twitter has strict guidelines for verification, and users must meet the following criteria to qualify:
- The account must be active and complete with a profile picture, header image, and bio.
- The account must have a confirmed email address and phone number.
- The account must have been active for at least six months and have posted tweets in the last 30 days.
- The account must have a significant following and influence in their industry, such as journalists, public figures, musicians, or artists.
- The account must not have violated Twitter’s terms of service or have a history of spam or fake followers.
If you meet these criteria, you can apply for verification by following these steps:
- Log in to your Twitter account and go to “Settings and Privacy.”
- Click on “Account Information” and select “Verification Request.”
- Provide your identity verification, including your government-issued ID and other relevant documents.
- Explain why your account should be verified and provide links to your website, articles, or other relevant materials that support your request.
- Submit your application and wait for Twitter to review your request.
- Twitter will review your application and notify you of their decision via email. If your request is rejected, you can reapply after 30 days.
How much does Twitter Blue subscription cost?
Twitter Blue is Twitter’s paid subscription service that offers additional features to users, including ad-free browsing, custom color themes, and the ability to undo tweets. Users who subscribe to Twitter Blue can also get verified without going through the standard verification process. Twitter Blue subscription costs $8 per month, and users can access it on both the web and mobile app. However, the pricing varies by country, and in India, Twitter Blue subscription costs Rs 650 per month for web users and Rs 900 per month for mobile users.
In addition to Twitter Blue, Twitter also offers a Verified for Organization program that allows brands and companies to get verified with a gold checkmark. Companies can apply for verification by providing their business documents, tax ID, and other relevant materials. However, this service comes with a price tag of $1,000 per month, or around Rs 82,300 for companies in India.
For linked accounts, such as employees or affiliated individuals, companies can pay $50 per month, or around Rs 4,120 per month for verification. This service allows companies to verify their employees’ accounts and prevent impersonation or fraud.
It’s important to note that government organizations and officials are exempt from Twitter’s paid verification services. Twitter offers a gray checkmark to verified government accounts for free. However, some government accounts in India, such as the Ministry of Electronics and IT, Ministry of Information and Broadcasting, and PIB Fact Check, are yet to get verified.
The Twitter Blue Tick is a crucial feature that helps users identify authentic accounts on Twitter. With the recent changes to Twitter’s verification process, users must follow the standard application process or subscribe to Twitter Blue to get verified. While Twitter’s paid services may seem expensive to some users, they offer additional features and benefits that can enhance the user experience on the platform. Whether you’re an individual, brand, or organization, getting verified on Twitter is a valuable step to establish credibility and build a strong presence on the platform.